Search strategy
Research the services and locations you genuinely serve, review the search results, and assign a clear purpose to each page. Separate informational needs from searches for representation.
Law firm search engine optimization connects a usable website with the questions potential clients actually ask. We prioritize technical obstacles, content gaps, and practice-area opportunities rather than chasing a list of disconnected keywords.
A firm with a website that struggles to attract relevant organic enquiries.
We review your current position and agree the work before starting. You can scope this service on its own or combine it with a broader marketing plan.
Research the services and locations you genuinely serve, review the search results, and assign a clear purpose to each page. Separate informational needs from searches for representation.
Review crawling, indexability, canonical URLs, redirects, mobile performance, titles, descriptions, and internal navigation. Use structured data only where it accurately describes visible content.
Improve substantive practice-area pages and lawyer-reviewed resources. Report on completed work, relevant search visibility, organic enquiries, and the next priorities.
The final scope, volume, schedule, and fees are agreed in writing. Third-party costs are identified separately.
There is no fixed result date. Competition, site history, implementation, and search engine recrawling all matter. We agree milestones for the work and review performance over time.
Tell us where you are today and what you want to improve. We’ll discuss the right starting point and prepare a scoped proposal if there’s a fit.
For professional marketing enquiries only. Please do not share confidential client information or ask for legal advice.